Roadshow / Product presentations
We were asked to assist with the introduction of a new software product to the Spanish market by developing a concept for a series of product presentations.
Our solution was to organize a marketing event that demonstrated the product’s potential illustrated through the interaction between participants and the product. The marketing event was taken on the road, and the new product therefore received exposure in several cities, including, among others, Madrid.
Our solution’s success was proven because the product was established among the target group so that the marketing investment was refinanced within a short amount of time.
